Your blogging career can only take you so far, that’s why it’s imperative to jumpstart it the right way. Guest blogging has helped an innumerable number of rookies find market leads. Because those renowned sites are positioned on the top spectrum of Alexa Traffic Rank, newbie bloggers receive the much-needed boost it needs.
Guest blogging, when done correctly, is one of the purest forms of white hat SEO. It takes dedication, consistency, and accuracy – three things which not all bloggers have the luxury of exerting.
Looking for the shorter route to glory?
Go for paid guest posts. Webmasters of such sites will charge you $20-$25 to take your half-assed submission. However, it’s not a good investment in the long run. When readers start noticing how dull your Margherita pizza review is, the reputation you’re trying to build instantly takes a beating.
Nothing tops a genuine, unpaid guest post. But how will you wow picky webmasters? These grave mistakes surely won’t help.
MISTAKE #1: LITTLE TO ZERO SCOUTING
One common mistake is trying to be around everywhere. It’s imperative to screen potential sites to make a guest blog on. Majority of the time, these sites have a “Write For Us” or “Guest Post” section where they explicitly set their guidelines.
There could be nothing more infuriating than sending a guest post to a site which doesn’t solicit such.
Recycling the rejected blog? It’s often hard to find another “perfect fit” considering you made it exclusively for the site’s need, niche, and targeted audience.
What I suggest is to utilize Google’s Search Operators (e.g., inurl, intext, allintitle, etc.) to find the site that matches your knowledge and interest.
MISTAKE #2: OUTREACH THAT IS OBVIOUSLY ARTIFICIAL
With the ever increasing number of link builders and spammers plaguing one’s Yahoo (if you still use it) or Google Mail, webmasters are more cognizant of online clowns.
- Say Hello, use their name
- Stick to default font type, color, and size
- Use line breaks and short sentences to make the email easily readable
- Don’t send attachments
Do not sound like a robot. AVOID mentioning about being a regular contributor. NEVER mention anything that involves financial remuneration. As a rookie needing presence, you need to walk the talk first.
But how do you do it?
First, tell them how your piece will provide value to their visitors. On a personal note, I always try to go outside the box by covering topics that aren’t exploited yet (so I can be the first mover of it). Be conversational, but avoid excessive use of words of flattery.
MISTAKE #3: MISSING OUT ON RELATIONSHIP BUILDING
After your submitted blog goes online with a backlink, it’s easy to forget thanking the webmaster. However, that rudimentary “thank you” message can spell the difference for your blossoming career. There’s a great chance for you to be featured regularly or to be hired as a paid contributor if you go the extra mile (i.e., sending words of gratitude and appreciation).
Well, if the website manager asked for a more technical or creative blog that is out of your league, you can recommend an able friend.
What’s in it for you then? Referral fee from your buddy on a lucky day.
You can never go wrong with a dose of ass-kissing.
MISTAKE #4: CONTENT THAT OFFENDS PLAGIARISM CHECKERS
Okay. So you’ve crafted a very insightful blog backed up with interesting facts and statistics. You submitted it, and then you stumbled upon a reply that reads like this.
“I’m sorry we can’t publish a content that isn’t 100% unique.”
Google’s algorithm has a lot to do with this. Though directly quoting a statement – with sufficient credit to the person involved – is a widely used practice in writing, you need to temper it a bit in guest blogging.
If Google recognizes that there’s a pattern of copied content, then that’s pretty many points deducted in its search engine.
CopyScape, SEO Tools, and other plagiarism checkers rate your content’s uniqueness. For instance, CopyScape’s premium search gives you related articles that signal duplicate content.
Also, quotation marks are treated as red flags by a majority of plagiarism checkers. It is advisable to just bold or italicizes the passage at times.
There will be times you’ll be required to take a screenshot of those checker’s results. What I usually do is to attach it to the initial submission. Or they may run their own search to see it for themselves.
As a wrap-up, guest blogging requires a holistic approach. Success does not hinge on quality content alone, but also on add-ons that help make a good account of you.
Enlighten us with your own set of guest blogging fumbles too.
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